Trademarks

TRADEMARK USAGE GUIDELINES
This Trademark Usage Policy will show you the proper use of Traffic4.com trademarks and logos. The terms of this section apply to the entire Traffic4 Brand Standards.

USE THE CORRECT SYMBOL
When referencing Traffic4 trademarks and registered trademarks, always include the proper notation after the name and logo. (® for Registered Trademarks and ™ for Trademarks) Failure to do so dilutes our trademark protection. In text it is only necessary to annotate the first instance of the trademark in a given document or piece. After the first instance you may drop the ® or ™ after the word. When using logos, always include the ® or ™ in every instance. Logos may only be used under license from Traffic4.

USE FULL, PROPER, TRADEMARKED BRAND NAMES
Always use the full, proper trademarked brand names in all communications. Traffic4 brands are part of a brand system by which each name begins with the word “Traffic4″ Therefore, full, proper, trademarked brand names are “Traffic4Advisors”, “Traffic4Attorneys”, and “Traffic4Doctors” Never abbreviate a Traffic4 brand to create an acronym.

Examples of incorrect use: T4Advisors instead of Traffic4Advisors™, T4 instead of Traffic4™

DO NOT ALTER TRAFFIC4 BRANDS OR LOGOS
When using a Traffic4 brand, never vary the spelling, add or delete hyphens, make one word two, or use a possessive or plural form of the Traffic4 brand. When using a Traffic4 logo, never modify the design, add or delete any elements or words, change any colors or proportions.

THE TRAFFIC4 LOGO
The Traffic4 logo must be used as a stand-alone icon to connote origination of Traffic4, without other logos and trademarks associated with it..

TRAFFIC4 BRANDS & THIRD PARTY TRADEMARKS
Do not combine the Traffic4 brands with third party trademarks. Third party names and logos cannot be used in conjunction with Traffic4 brands and logos in product names except to connote that Traffic4 technology is included. Traffic4 brands and logos may not be used as part of the product name for any third party product.

Example of incorrect use: Traffic4Audio® Playtime Encoder, Playtime Traffic4Server

Example of correct use: Traffic4Audio® encoding for Playtime, Playtime Server with Traffic4Video®

LOGO SIZING
When materials are co-branded, the prominence of the Traffic4 logo should be at least proportionate to its contribution to the partnership. Therefore, Traffic4’s logo should be of equal size and prominence with an equal partner. If Traffic4 is the dominant partner, the Traffic4 logo should be larger than partner logos. If Traffic4 is one of several lesser partners in an initiative headed by a dominant partner, Traffic4’s logo should be at least of equal prominence and size with the lesser partners, but smaller than the dominant partner. In partner promotions, the Traffic4 logos cannot be altered in any way.

COPYRIGHT STATEMENTS
Each name, term or mark that is a registered trademark must include the applicable mark and copyright statement when it is used.

Example: “_____ is a trademark or a registered trademark of Traffic4.com”

There is no “boilerplate” footnote. The blank space should be a list of all Traffic4Networks Marks and Traffic4Networks logos that appear in that particular piece. If all Traffic4Networks Marks and Traffic4Networks logos are registered trademarks, then the footnote should indicate as such. Footnotes should always be complete sentences, and ordinarily appear on the copyright page, on the last page of the material, or on packaging.

Example: ®2003 Traffic4.com Patents Pending. All rights reserved. Traffic4Networks, Traffic4, the Traffic4 logo, Traffic4Player, and the Traffic4Player logo are trademarks or registered trademarks of Traffic4.com

PRODUCT PACKAGING
Special attention should be devoted to the correct use of Traffic4 brands and logos on product packaging. Any Traffic4 brand that is displayed on packaging should be attributed with the appropriate trademark symbol (refer to the Traffic4 Trademarks Chart) the first time it appears on each side of the package. Any Traffic4 logo that is displayed on packaging should be attributed with the appropriate trademark symbol each time it appears on the package. A copyright statement, which is most commonly combined with copyright and patent information, should reference each Traffic4 brand and logo that appears on the packaging. Ordinarily, this footnote appears on the back of the packaging.

POWER POINT & OTHER PRESENTATIONS
Traffic4 Brands and logos, should always be attributed with the proper symbol and footnoted on all presentations that are displayed to the public (sales, trade shows etc). If a presentation is used internally, Traffic4 brands and logos should be attributed but need not be footnoted.

THIRD PARTY LICENSORS
Some Traffic4 products include technology used under license from third party licensors. You may not use any such third party trademark without express permission from the owner.

RESERVATION OF RIGHTS
Traffic4 is the owner of all right, title, and interest in the Traffic4 brand and logos. No person or entity may reproduce or use (or authorize the reproduction or use of) the Traffic4 brands and logos in any manner other than expressly authorized by Traffic4. Unauthorized use of Traffic4 brands and logos is strictly prohibited.

Traffic4 may, at its sole discretion, modify the Traffic4 brands and logos at any time. Please refer to the Traffic4 Trademarks Chart periodically to ensure your compliance. In order to assure compliance and quality of control, Traffic4 may request that you provide samples of any marketing, advertising, or other material that includes the Traffic4 brands and logos.

TRAFFIC4 TRADEMARKS & REGISTERED TRADEMARKS
Shown below is a list of current Traffic4 Marks that reflect the current registration status. This list will be updated from time to time, at Traffic4Networks sole discretion.

When referencing Traffic4 trademarks and registered trademarks, always include the proper notatation after the name and logo. (® for Registered Trademarks and ™ for Trademarks) In text it is only necessary to annotate the first instance of the trademark in a given document or piece. After the first instance you may drop the ® or ™ after the word. When using logos, always include the ® or ™ in every instance.

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